About Us
President & Chief Market Research Strategist
Judithe Andre is a strategic qualitative researcher, moderator, and behavior change specialist with over 20 years of experience uncovering the human insights that drive innovation, connection, and meaningful change. A certified voice-of-the-customer expert and National Board Certified Health & Wellness Coach (NBC-HWC), she brings a distinctive ability to translate what people say—and what they struggle to articulate—into actionable strategies that influence real-world decisions and outcomes.
She is the founder of Verbal Clue Research, a full-service qualitative consultancy dedicated to helping healthcare, wellness, CPG, and nonprofit organizations find, interpret, and activate the voices of their key audiences. Judithe brings a rare and integrated dual lens to this work: she is a seasoned researcher who has led thousands of in-depth interviews and focus groups with patients, providers, and consumers, and a certified health coach and former wellness entrepreneur who owned and operated two boutique health-focused businesses. This combination enables her to move beyond surface-level insights to identify emotional drivers, behavioral barriers, and moments of opportunity—particularly in contexts requiring behavior change, habit formation, and sustained engagement.
Judithe is known for her rigor as a moderator and her skill as a professional “conversationalist,” creating environments where participants feel safe enough to share candid, nuanced perspectives. Her training in behavior change methodology further enhances her ability to probe effectively, uncover motivation, and decode the gap between intention and action. The result is insight that is not only deeply human, but immediately applicable—informing strategy across marketing, patient engagement, health communications, and product or program design.
Prior to founding Verbal Clue Research, Judithe held roles at leading research and consulting firms including Burke, Inc., Yankelovich, and Copernicus Marketing Consulting, where she directed all phases of qualitative and custom research. Her work has supported initiatives ranging from segmentation and positioning to innovation, usability, communications development, and forecasting. She has partnered with clients across therapeutic areas such as oncology, CNS, rare disease, and women’s health, as well as in consumer goods, life sciences, and nonprofit sectors.
Judithe holds an MBA in Marketing from Northeastern University and a BA in English from The College of the Holy Cross. In addition to her NBC-HWC credential, she is a women’s health strategist and an active member of QRCA, Intellus Worldwide, and the Product Development and Management Association (PDMA).
Our Philosophy
The Art of Eliciting Consumer Input is Our Science
It’s no secret that successful businesses are built on a deep understanding of their customers. In fact, acting on voice-of-customer insights is one of the most defining traits of industry leaders. Yet many organizations still miss the mark—relying on outdated research, generic trends, instinct, or surface-level interviews that validate internal assumptions but fail to reflect the true needs and desires of their customers.
At Verbal Clue, we believe that listening is more than a step in the process—it’s the foundation of transformation. Our philosophy is rooted in the art of eliciting and interpreting the “verbal clues” consumers offer: the subtle cues, honest emotions, and lived experiences that are often overlooked in traditional research. We specialize in strategic, voice-of-customer qualitative methods that surface these human truths at the front end of business innovation.
We don’t just gather data—we co-create clarity. Every insight we deliver is actionable, culturally relevant, and designed to connect with the real people behind the numbers. Let us help you hear what really matters.
How We Work
Because Insight Without Nuance Falls Short.
At Verbal Clue, we believe that the path to value-driven products, services, and messaging begins with intentional, human-centered listening. That’s why every engagement starts not with assumptions, but with curiosity. We listen—closely—to our clients’ goals, “must-haves,” and even the subtle wish-list items that often reveal deeper strategic needs. We ask thoughtful, probing questions to uncover unspoken objectives and ensure we’re aligned from the start.
Drawing from decades of academic training, professional experience, and industry insight, we craft custom qualitative research solutions tailored to each client’s unique context. While we specialize in voice-of-customer and market research methodologies, our strength lies in how we apply them: not as a checklist of interviews and transcripts, but as a strategic process designed to generate clarity, connection, and action.
What sets us apart is not just how we conduct research—but how we interpret it. We know how to read between the lines, decode the emotional subtext, and surface insights that matter. Our work culminates in high-impact deliverables: whether through a synthesis report or an in-person presentation, we deliver relevant, intelligent insights and actionable recommendations that align with your business objectives.
Our client relationships often extend beyond a single assignment, but even when engagements conclude, they do so only after we’ve delivered measurable value and practical guidance—never just a data dump or theoretical summary. Our deliverables are built to inform real-world decisions and spark meaningful change.
Testimonials
What Our Clients Are Saying...
“Judithe consistently delivers insightful reports that are actionable, on time and within budgets. Her analysis, conclusions, and recommendations are grounded in solid research findings. Judithe’s strong work ethic, attention to detail and her high professional standards set her apart from other researchers. I would re-hire her again with enthusiasm.”
“Judithe consistently delivers insightful reports that are actionable, on time and within budgets. Her analysis, conclusions, and recommendations are grounded in solid research findings. Judithe’s strong work ethic, attention to detail and her high professional standards set her apart from other researchers. I would re-hire her again with enthusiasm.”
Healthcare/Pharmaceutical Client
“Judithe Andre from Verbal Clue Research was a pleasure to work with. Not only was she well-versed in various study designs, but she also came to the table with a solid working knowledge of our client's specific industry, which was very constructive. In fact, I think it's fair to say that Judithe's industry insight—along with her exceptional responsiveness, flexibility and proactive problem-solving—were critical to the success of our research efforts. I would certainly recommend Judithe—and Verbal Clue Research—for similar in-depth, qualitative research efforts, and I hope to have the pleasure of working with her again in the future.”
“Judithe Andre from Verbal Clue Research was a pleasure to work with. Not only was she well-versed in various study designs, but she also came to the table with a solid working knowledge of our client's specific industry, which was very constructive. In fact, I think it's fair to say that Judithe's industry insight—along with her exceptional responsiveness, flexibility and proactive problem-solving—were critical to the success of our research efforts. I would certainly recommend Judithe—and Verbal Clue Research—for similar in-depth, qualitative research efforts, and I hope to have the pleasure of working with her again in the future.”
International Advertising, Marketing & PR Agency
“The work by Verbal Clue Research has been absolutely invaluable to us! It has given our organization a renewed sense of direction in terms of reaching our patients, and equipped with a better awareness of their needs, we have now developed a more efficient and effective patient services program.”
“The work by Verbal Clue Research has been absolutely invaluable to us! It has given our organization a renewed sense of direction in terms of reaching our patients, and equipped with a better awareness of their needs, we have now developed a more efficient and effective patient services program.”
Non-Profit Organization
“A gifted listener and researcher—Judithe elevated our research with emotional nuance and strategic clarity."
“A gifted listener and researcher—Judithe elevated our research with emotional nuance and strategic clarity."
CPG Wellness Client
“Judithe's work was very important to our business, as her study and presentation were the center-piece of our Annual Sales meeting to all of our customers. She did a fantastic job conducting the study and presenting the findings to our customers with a key note presentation. It was remarkable work from beginning to finish.”
“Judithe's work was very important to our business, as her study and presentation were the center-piece of our Annual Sales meeting to all of our customers. She did a fantastic job conducting the study and presenting the findings to our customers with a key note presentation. It was remarkable work from beginning to finish.”
Ethnic Health & Beauty Care Products Distributor Client
"Judithe’s work gave our organization a renewed sense of direction for reaching patients more effectively."
"Judithe’s work gave our organization a renewed sense of direction for reaching patients more effectively."
Non-Profit Health Care Organization
“The overall quality of Verbal Clue’s Research contributions to our project was excellent from start (RFP response) to finish (final report).”
“The overall quality of Verbal Clue’s Research contributions to our project was excellent from start (RFP response) to finish (final report).”
City Government Client
“Judithe is particularly skilled at one-on-one and focus group interviewing and using these tools to develop hypotheses which can be formally tested in a quantitative research project. I recommend her without reservation and would hire her back if she had any interest in moving to Boston.”
“Judithe is particularly skilled at one-on-one and focus group interviewing and using these tools to develop hypotheses which can be formally tested in a quantitative research project. I recommend her without reservation and would hire her back if she had any interest in moving to Boston.”
Market Research Company
"Her insights shaped our messaging and program development in a way that was both strategic and deeply empathetic."
"Her insights shaped our messaging and program development in a way that was both strategic and deeply empathetic."
Pharma Brand Manager
Verbal Clue is a boutique consultancy specializing in strategic qualitative research and health-focused insights.
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