Service Portfolio: Overview
Full-Service Solutions Customized To Fit Your Needs
We offer a full suite of qualitative and mixed-method research solutions designed to uncover deep emotional drivers, behavioral patterns, and strategic opportunities. Whether you're early in concept development or refining established programs, we deliver insight that informs, inspires, and activates.
Core Capabilities
In-depth interviews (IDIs): patients, HCPs, stakeholders, caregivers, consumers
Group interviews: online and in-person focus groups, dyads, triads
Ethnography, journey mapping, digital diaries
Message and concept testing
Wellness and behavior change research
Women's health strategy & program development
Insights-to-action workshops & stakeholder debriefs
NEW OFFERING: Health Coaching-Informed Research
As a certified health coach, we bring a deeper, human-centered lens to research—using motivational interviewing, active listening, and rapport-building to uncover emotional drivers, behavior patterns, and true readiness for change. This approach leads to richer insights and more actionable outcomes—especially in health, wellness, and patient experience work.
Types of Research Projects We Engage In
We specialize in utilizing highly sophisticated, creative and proprietary voice-of-the-customer qualitative techniques to inform businesses and organizations engaged in…
Product Planning or Re-engineering
Optimize treatments, digital tools, or wellness offerings by incorporating real-world patient or provider input early in the development cycle.Product Improvement Assessments
Identify unmet needs and barriers to use to enhance adherence, satisfaction, and outcomes.Process Assessments
Evaluate touchpoints in the patient journey, care delivery workflows, or wellness program operations for friction points and opportunities.New Product, Service, or Policy Development
Co-create innovations—from DTx apps to wellness memberships to internal policies—grounded in the voices of patients, consumers, or clinicians.Message Testing & Effectiveness
Test clarity, resonance, and emotional impact of health communications, patient education, or marketing campaigns.Message Development
Craft values-based, behaviorally informed messaging that motivates change—whether targeting patients, caregivers, HCPs, or wellness consumers.Market Opportunity Assessments & Planning
Uncover whitespace in therapeutic categories or wellness niches, and shape go-to-market strategies that align with stakeholder needs.Idea Generation & Brainstorming
Facilitate cross-functional ideation informed by real-world insights to spark innovation in product design, services, or content strategy.Feasibility Testing
Validate whether your product, service, or initiative is truly viable and desirable to your target populations before you invest further.Employee Skill Assessments
Evaluate coaching, communication, or service delivery skills of staff in wellness or care settings to support development and retention.Customer/Employee Satisfaction & Feedback
Understand engagement drivers and pain points among patients, members, or staff to improve loyalty and performance.Consumer, Business, or Employee Assessments
Gather strategic feedback from key stakeholders—whether health consumers, benefit decision-makers, or internal teams.Communication Channel Preferences & Effectiveness
Determine how patients, providers, or members prefer to receive information—and which channels actually drive action.
Industries We Serve (Partial list)
We speak the language of health and wellness—and those who live it. We specialize in high-touch, insight-driven research across industries where the human voice matters most.
Industries We Serve (Partial list)
Pharmaceuticals & Life Sciences (CNS, Oncology, COPD, Diabetes, Rare Disease)
Health & Wellness (behavior change, lifestyle brands, fitness, preventive care)
Women's Health (reproductive health, functional hormone health, menopause, caregiving, chronic pain)
Public Health & Non-Profits (health literacy, community health, equity initiatives)
CPG & Functional Products (supplements, nutrition, packaged goods, self-care)
Government, Education & Patient Advocacy (program development, advocacy groups, publications)
While our primary focus is in health, wellness, and pharma, our team has successfully supported clients across a variety of industries, including:
Consumer packaged goods (food & beverage, personal care, health-adjacent CPG)
Public health and social sectors (nonprofits, public health organizations, social impact initiatives)
Professional services and employee engagement (market research suppliers, consultancies, employee training programs)
Testimonials
What Our Clients Are Saying...
“Judithe consistently delivers insightful reports that are actionable, on time and within budgets. Her analysis, conclusions, and recommendations are grounded in solid research findings. Judithe’s strong work ethic, attention to detail and her high professional standards set her apart from other researchers. I would re-hire her again with enthusiasm.”
“Judithe consistently delivers insightful reports that are actionable, on time and within budgets. Her analysis, conclusions, and recommendations are grounded in solid research findings. Judithe’s strong work ethic, attention to detail and her high professional standards set her apart from other researchers. I would re-hire her again with enthusiasm.”
Healthcare/Pharmaceutical Client
“Judithe Andre from Verbal Clue Research was a pleasure to work with. Not only was she well-versed in various study designs, but she also came to the table with a solid working knowledge of our client's specific industry, which was very constructive. In fact, I think it's fair to say that Judithe's industry insight—along with her exceptional responsiveness, flexibility and proactive problem-solving—were critical to the success of our research efforts. I would certainly recommend Judithe—and Verbal Clue Research—for similar in-depth, qualitative research efforts, and I hope to have the pleasure of working with her again in the future.”
“Judithe Andre from Verbal Clue Research was a pleasure to work with. Not only was she well-versed in various study designs, but she also came to the table with a solid working knowledge of our client's specific industry, which was very constructive. In fact, I think it's fair to say that Judithe's industry insight—along with her exceptional responsiveness, flexibility and proactive problem-solving—were critical to the success of our research efforts. I would certainly recommend Judithe—and Verbal Clue Research—for similar in-depth, qualitative research efforts, and I hope to have the pleasure of working with her again in the future.”
International Advertising, Marketing & PR Agency
“The work by Verbal Clue Research has been absolutely invaluable to us! It has given our organization a renewed sense of direction in terms of reaching our patients, and equipped with a better awareness of their needs, we have now developed a more efficient and effective patient services program.”
“The work by Verbal Clue Research has been absolutely invaluable to us! It has given our organization a renewed sense of direction in terms of reaching our patients, and equipped with a better awareness of their needs, we have now developed a more efficient and effective patient services program.”
Non-Profit Organization
“A gifted listener and researcher—Judithe elevated our research with emotional nuance and strategic clarity."
“A gifted listener and researcher—Judithe elevated our research with emotional nuance and strategic clarity."
CPG Wellness Client
“Judithe's work was very important to our business, as her study and presentation were the center-piece of our Annual Sales meeting to all of our customers. She did a fantastic job conducting the study and presenting the findings to our customers with a key note presentation. It was remarkable work from beginning to finish.”
“Judithe's work was very important to our business, as her study and presentation were the center-piece of our Annual Sales meeting to all of our customers. She did a fantastic job conducting the study and presenting the findings to our customers with a key note presentation. It was remarkable work from beginning to finish.”
Ethnic Health & Beauty Care Products Distributor Client
"Judithe’s work gave our organization a renewed sense of direction for reaching patients more effectively."
"Judithe’s work gave our organization a renewed sense of direction for reaching patients more effectively."
Non-Profit Health Care Organization
“The overall quality of Verbal Clue’s Research contributions to our project was excellent from start (RFP response) to finish (final report).”
“The overall quality of Verbal Clue’s Research contributions to our project was excellent from start (RFP response) to finish (final report).”
City Government Client
“Judithe is particularly skilled at one-on-one and focus group interviewing and using these tools to develop hypotheses which can be formally tested in a quantitative research project. I recommend her without reservation and would hire her back if she had any interest in moving to Boston.”
“Judithe is particularly skilled at one-on-one and focus group interviewing and using these tools to develop hypotheses which can be formally tested in a quantitative research project. I recommend her without reservation and would hire her back if she had any interest in moving to Boston.”
Market Research Company
"Her insights shaped our messaging and program development in a way that was both strategic and deeply empathetic."
"Her insights shaped our messaging and program development in a way that was both strategic and deeply empathetic."
Pharma Brand Manager
Verbal Clue is a boutique consultancy specializing in strategic qualitative research and health-focused insights.
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