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Judithe A · Aug 9, 2025
Your Moderator Should Do More Than Moderate—Because the Cost of Getting It Wrong Is Too High
In market research, the moderator often plays an invisible role. We’re behind the glass, asking the questions, guiding the conversation, making sure…Read more
Judithe A · Jul 1, 2025
What Pharma Can Learn from Fitness Brands (and Vice Versa)
I’ve spent over two decades asking people about their health—sometimes in focus group rooms talking about new treatments, sometimes in gyms helping …Read more
Judithe A · May 14, 2025
AI Can’t Empathize: What Human Moderators Still Do Better
It’s impossible to scroll LinkedIn, attend a conference, or even have a coffee chat in our industry without the topic of AI popping up. The buzz is …Read more
Judithe A · Feb 27, 2025
What’s Black Got To Do With It?
You might hear the title of this piece and think I’m about to sing the chorus of Tina Turner’s “What’s Love Got to Do With It?” (I do love to sing, …Read more
Judithe A · Jan 7, 2025
3 Things I’ve Learned From Interviewing 1,000+ Health Consumers & Patients
After interviewing over a thousand health consumers across various therapeutic areas and wellness contexts, I’ve gained invaluable insights into wha…Read more